How to use Social Media to achieve Social Customer Acquisition

How to use Social Media to achieve Social Customer Acquisition

By: abhay12

Everybody in the Modern Course of Business is utilizing the platform of Social Media.  But it is necessary to utilize the Social Media platform adequately in accordance to the customer acquisition. Businesses need to understand and comprehend the worth of these social media platforms as they inherit huge importance.

Social media is such a vast platform to reach out to your customers. It can be said the “modern word of mouth marketing” Let’s understand this with an example. You have 5000 Twitter Followers and you post a photo on Twitter then 85% of the active members will see it. This is the exposure that social media platform provides.  Today we will tell you the best trick which will help you master Social Customer Acquisition.

Understanding Social Media Acquisition

Social Media Acquisition is actually gaining new and retaining current customers of your brand through the platform of Social Media like Facebook, Twitter, and LinkedIn etc.  This platform provides such a huge stage to all the business and their brand to get visibility among the targeted and current customers.

Acquisition of Social Media:

  • Increases exposure of the Brand by 89%
  • Develops Loyal customer base by 68%
  • Provides Marketplace Insights by 66%

Well the above given stats clearly imply that social media can be used well to monetize. The only thing that you should know is how to execute social media into a perfect customer acquisition channel. Many business have recently released how much conversion can social media provide to their business, though it’s not direct but still it has a huge impact on their business and brand.

The Role of Social Media in Customer Acquisition

Customer acquisition via Social Media is not just acquiring customers its more than that as it includes building stronger relationship to enhance both acquisition and retention process. Hence, social media is a great platform to do it. Traditional Marketing doesn’t pull that much customers as this platform does. According to a research, it has been shown that around 71% consumers trust the brand they see on various social platforms. Facebook is the biggest platform followed by twitter but as Twitter provides quick reply, customers visit twitter much often if they have any issue. But when it comes to the marketers they definitely choose Facebook to promote their business as it has the biggest potential consumers range.

  • Twitter

Twitter is one of the best stage to increase customer engagement and community building. The most popular strategies used by marketers includes: Twitter chats and building influencer lists.

In the long run, the connections you work in the Twitter chat will definitely reach out past that hour seven days. They make an incredible establishment for your own group!

  1. 78% of Top 100 companies have their own Twitter account.
  2. 34% of marketers have generated leads via Twitter.

  • Facebook

As we told above Facebook is the biggest network by which you can engage with your customers because of the huge users on it and that is the reason that most of the potential customers are found via Facebook.

  1. 77% of B2C companies have used Facebook to pitch customers on  Facebook.
  2. 43% of B2B companies have used Facebook to acquire.

The Strategy

Hers is the sugary advice that you are looking in order  to acquire more of the customers via the social platforms over the internet.

  • Tools: The best way to perfectly manage your customers on the platform of social media is to use the tools. It provides you best result in perfect time.

There is a very famous social tool named Trooya Social Media Customer Service Tool which is pretty famous between various brands as it enhance the way you use Social Media sites in order to give your customers utmost satisfaction. This social customer service tool gives you insights and many other delights by which you can respond to your customers faster and smarter.

  • Understanding Key Metrics: 

A Key Performance Indicator (KPI) is basically a value that can be measured and it provides how well your business is achieving key business objectives. Various big brands use KPIs to calculate their working and attainment of their utmost goals in a specific period of time. at reaching targets. It also tells how to work in a perfect way in order to get success.

  • Respond Quickly to customers: It is necessary that you solve the issues and queries of your customers in a quick time as it makes customers loyal towards you.


Conclusion

The above given strategies will tell you how to to do social customer acquisition on social media./ These stratgeies should be applied to the business and it will definitely produce effective results.

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